Cadia
The Challenge
Cadia, a private label brand owned by KeHE and sold exclusively at independent natural grocers, faced a unique challenge: developing a templated design system that could effectively span over 400 SKUs across its Everyday and Organic product lines. The goal was to create a unified system without falling into the generic, uninspired aesthetic often associated with private label brands.
Services
Strategy
Logo
Packaging Design System
Messaging Toolkit
The Solution
Empowering Neighborhood Grocers. Private label brands often lack identity, focusing solely on value while defaulting to stark, white packaging and bland imagery. For Cadia, we sought to celebrate its exclusive presence in independent grocers by drawing inspiration from classic corner stores.
We designed a system imbued with color, character, and authenticity. The logo, inspired by the facades of traditional grocery stores, is paired with a rich, deep green and bold typography to convey trust and quality. The packaging also features actual Cadia grocers on the back, further connecting the brand to its roots in local, independent stores.
This rebrand breaks the mold of private label design, distinguishing the Everyday and Organic product lines while creating a compelling identity that resonates with consumers and celebrates the role of neighborhood grocers.
