The Solution

Empowering Neighborhood Grocers. Cadia is only sold to independent grocers, not the big guys. The Cadia team knew they wanted to celebrate these grocers as it was a true and unique point of difference compared to other private label brands. We took inspiration from the classic corner stores and created a system with color, class and an authentic story. From the traditional grocery store facade in the logo, to the rich deep green paired with bold typography, to featuring actual Cadia grocers on the back of packs- this rebrand breaks all stereotypes of what a private label brand can be.