Eclipse
Creamin’ our Plants
Minimal makeover was all that was needed to make mouths water.
The Challenge
Eclipse, the maker of the creamiest plant-based ice cream, loved their bright minimal packaging, however it lacked taste appeal. We needed to help them evolve their look, as well as develop a design system that would work in new product categories like frozen novelties.
The Solution
While we explored a wide range of options, it’s often the minimal strategic refinements that yield the best results. This was the case for Eclipse. We didn’t reinvent the wheel, we polished it by adding yummy product images to the bold, bright color palette. The new design set Eclipse up for growth into frozen novelties, Bon Bons.
