Field + Farmer
Field + Farmer
The Challenge
Field + Farmer came to Faven with a solid strategy and inspiring consumer insight courtesy of the brain power over at Smoketown. Our challenge was clear. We had to bring to life farm fresh produce and celebrate farmers, especially female farmers.
Services
Logo
Packaging Design
The Solution
We explored numerous representations of the farmer and landed on a heroic female farmer holding the key ingredient for each product. This was the perfect way to tell the Field + Farmer story. We unified the brand with a bright yellow background to have a big impact on shelves.
