Good Crisp
The Good Crisp Company
The Challenge
The prior packaging design looked healthy….too healthy making consumers feel the product would not be tasty for themselves of kids. Our mission was to evolve the branding to connect with parents and kids alike.
Services
Logo Evolution
Packaging Design
Line Extension
Collateral
The Solution
Unfiltered Happiness. As we got to know the team and learned more about the founder’s family, their joy and optimistic spirit stood out. Chips, after all, are about fun and bringing moments of happiness. This insight led to the concept of Unfiltered Happiness as the driving theme for the rebrand.
Using this principle, we focused on creating a design that was bold, bright, and simple—no over complication, just pure delight. The lead concept was tested through both qualitative and quantitative research, confirming that the direction resonated with consumers.
The new design sparked rapid growth in sales, velocity, and distribution. Building on this momentum, Good Crisp successfully expanded its portfolio, launching cheese balls and crinkle-cut chips, continuing to bring more sunny days to the snack aisle.
Received “best new packaging” of 2019 from Nosh and reached highest velocity snack brand in Whole Foods (9/21).
