We make brands. And eat them, too.

 

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The Good Crisp Company

The Challenge

Good Crisps are delicious, but the packaging design was too natural, lacked taste appeal and personality.

 
 

Services

Logo Evolution
Packaging Design
Line Extension
Collateral

The Solution

Unfiltered Happiness. The Good Crisp Company celebrates the simple things in life in a real, charming, and honest way. It was only natural to capture this wholesomeness by evolving the logo into a sun. We paired the logo with bright colors, friendly typography and simple imagery to attract the consumer gaze. Received “best new packaging” of 2019 from Nosh and reached highest velocity snack brand in Whole Foods (9/21).