hydrant
THE CHALLENGE
When Hydrant approached us, they had just completed an in-depth exploration of their consumers and refined their brand positioning. Our challenge was to bring this evolved identity to life without straying too far from their established look and feel.
SERVICES
Packaging Design
Messaging Toolkit
THE SOLUTION
Hardworking Hydration. Hydrant’s essence—Hardworking Hydration—is all about empowering go-getters, the ambitious individuals who make things happen. To resonate with this audience, we crafted engaging, benefit-driven headlines for the front of the packaging, helping consumers immediately understand the purpose of each product.
We retained the brand’s signature bright colors, enhanced the taste appeal, and refined the messaging to highlight the true end benefits of the product. The result is packaging that feels fresh, purposeful, and in tune with the needs of Hydrant’s dynamic, driven consumers.
