PamCounter_hero.jpg

Pamela’s

The Challenge

Since Pamela’s founding in 1988, the gluten-free category had evolved significantly. To stay competitive, Pamela’s needed to modernize its brand, enhance taste appeal, and create visual consistency across its product lines.

 

Services

Logo
Packaging Design

The Solution

Made with Love. If you’ve never tried a Pamela’s product, you’re missing out. Every item is downright delicious, crafted with the care and love that feels personal—like Pamela herself made them just for you. Our mission was to capture that wholesome, heartfelt feeling in a way that resonates with today’s consumers.

To achieve this, we made food imagery the star of the packaging, placing it front and center to showcase the deliciousness of the products. Drawing inspiration from the cozy, inviting vibe of a modern farmhouse kitchen on a Sunday morning, we unified the brand with a soft sky-blue color that creates a strong, cohesive shelf presence.

We elevated the brand name to a prominent position on the packaging and introduced a paper tab element to house key product information. This thoughtful design brought a clean, modern aesthetic while retaining a touch of warmth and nostalgia.

Although this redesign marked a significant departure from Pamela’s previous look, extensive qualitative and quantitative research confirmed that consumers welcomed the change, ensuring its success in revitalizing the brand.

Food Photography Credit: Dan Goldberg