WAVA WATER
Find Your Focus
Wava Water with Binaural Beats sets your rhythm.
The Challenge
Wava Water founders, Vincent and Lexi, wanted to create an experiential brand to help passionate, creative people find their focus. Their solution is a lightly caffeinated water, boosted with L-theanine, But the vision didn’t stop there. They had researched the effects of binaural beats on the brainwaves to create a fluid cadence and ability to focus within humans. With connections in the music industry, they partnered with musicians to create beats that drive focus. Pair that with their beverage and anything is possible.
The solution
The desired aesthetic was to have something moodier and inspired by NYC, the founders hometown. The dark navy captured that moodiness and the gold accents gave it an elevated and exclusive vibe. From there, we looked at the various brain and sound waves to create a custom wave pattern that wraps around the entire pack. A large QR code with headphones leads consumers to the Wava Spotify page where they can listen to the custom tracks….and focus. WAVA powers "The Artist's Stay" series in partnership with the Walker Hotel and Fellini photography to put focus on various NY artists.
