Omsom
OUR CHALLENGE
Omsom had a bold brand mark and vibrant color palette that thrived in the DTC space, but its packaging design wasn’t optimized for retail shelves. Our challenge was to maintain the brand's "Loud and Proud" identity while ensuring it resonated and performed in a retail environment.
SERVICES
Retail Packaging Design
Qualitative Research
OUR SOLUTION
With distinctive product names like Krapow and Bulgogi, we recognized the importance of using mouthwatering food imagery to capture consumer interest. Before diving into design, we started with black-and-white layouts to map out key communication priorities. Collaborating closely with the Omsom team, we weighed the pros and cons of each approach.
It became clear that, alongside appetizing product photography, we needed to emphasize an "Americanized" framing of the products to make them more relatable and understandable for a broader audience. This approach balanced tradition with familiarity, helping consumers connect with the brand.
Consumer testing of our top layouts revealed invaluable insights. One key finding was that shoppers wanted to see the founding sisters prominently featured on the packaging, as it fostered trust and reinforced the authenticity and integrity of the products.
The redesign successfully launched Omsom into Whole Foods nationwide, paving the way for the brand to focus on innovating its Saucy Noodles line.
