OMSOM
XXXTRA Saucy
First product line extension for this beloved brand.
CHALLENGE
Saucy Noodles was the first new product launch after the success of their sauces. We had to make sure the visual identity seamlessly extended to this new line.
Solution
With any product extension, we’re playing with an established look and feel. We explored how the brand colors could be used, what new visual assets needed to be created, communication hierarchy and, most importantly, how to make the product look as delicious as it is in real life. Just to make sure we’re hitting the nail on the head, we conducted focus groups for valuable feedback.
See how we took Omsom’s packaging from DTC to retail here.
